Cannabis Legalization

Generational Attitudes Towards the Legalization of Cannabis

November 12, 2019 0 Comment

Generational Attitudes Towards the Legalization of Cannabis – As cannabis legalization spreads across the United States, medical and recreational cannabis consumption has become increasingly more mainstream. According to charts provided by Marijuana Business Factbook, Oklahoma is the leading state for medical sales with an average daily growth of 641 customers in the month of July 2019. With Florida closely following with an average of 609 customers per day. 

However, other states have had less success; though many are restricted by state laws and regulations.  With so much expansion in the industry, we are left with the question – How does the US population feel about the legalization of marijuana?  Different generations are obviously going to have different perceptions on cannabis, as they have grown up with varied stereotypes of weed consumption.  Though, the majority is in support of legalizing weed. Let’s take a look at the breakdown generation to generation… 

Generation Z (born 1996-2015)

Generation Z is the toughest generation to gain accurate information about concerning weed legalization. Since only a small percentage of this young generation is over the legal age limit to obtain marijuana, the statistics gathered about them can be skewed. Bloomberg news claimed that “Generation Z Americans will be the ultimate cannabis consumers.”  This makes sense considering that they are the first generation to grow up with a generally wholly positive social view on marijuana.

Weed was first legalized in California in 1996, just as the oldest members of this era were born. Eaze Insights, a popular marijuana delivery business, presented data showing that this age group spends about $63 a month on cannabis.  As Generation Z ages, more members will be able to contribute to marijuana sales and the accuracy of the statistics will grow. 

Millennials (born 1981-1995)

Based on studies conducted by the Pew Research Center in 2018, Millennials are 74% in favor of the legalization of weed.  This is higher than any other generation involved in the analysis. They are also most likely to reduce their alcohol consumption and over-the-counter pain medication in relation to cannabis use.  On average, they spend $73 per month marijuana. Sales volume for millennials increased 25% from 2017 to 2018.  

Gen X (born 1965-1980)

Generation X is 63% in support of legalizing marijuana.  Sales volume for this group rose 28% from 2017 to 2018. They spend around $89 per month on cannabis products, continuing the trend of spending more money on weed per month as age increases.  

Baby Boomers (born 1946-1964)

Baby boomers are the least in favor of legal weed at 54%.  Ironically, they spend the most money per month on marijuana of any generation.  On average baby boomers spend about $95 a month on cannabis products. Their average order monthly volume increased by 35% from 2017 to 2018.

To conclude, It is safe to say that there is overwhelming support for cannabis in America.  More than half of every generation claim that they approve the legalization of marijuana nationwide.  In addition, 93% of Americans say they advocate the use of medical marijuana if prescribed by a doctor, and 63% say they support legalization recreationally according to polls conducted by Quinnipiac University.  With numbers like these and a continually growing base for advocacy, the Cannabis Industry is sure to grow exponentially in the coming years.